BYU professors identify 4 types of Facebook users
Universe reporter, Summer 2017
A recent BYU study found most Facebook users can be sorted into four simple categories, despite what seems like a collection of vastly different people.
BYU communications professors Tom Robinson, Kristoffer Boyle and Clark Callahan developed the study with BYU graduate students Erica Rivera and Janice Cho to answer the question, “Why do we use Facebook?” The research study analyzes Facebook users and their purpose behind using the site.
“One of the graduate students was looking at Facebook and Tom asked, ‘Why are you on it? What purpose do you have to be on Facebook?'” Boyle said.
Commercial Music Expo empowers young musicians
Universe reporter, Summer 2017
Music industry professionals taught the next generation of musicians how to succeed at BYU’s Commercial Music Expo, a two-day event filled with music workshops, devotionals and concerts.
This year’s expo, July 14–15, was filled with the maximum number of participants: 100 students. The students learned about subjects such as songwriting, entrepreneurship, recording and stage performance in the Harris Fine Arts Center.